Marketing & Consumer Behavior 
Dr. Mohammed Looti•
Ethnicity of the Person in the Ad (ETPAD)
The Ethnicity of the Person in the Ad (ETPAD) is a 3-item psychometric measure designed...
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Geriatric Assessment Dr. Mohammed Looti•
The Philadelphia Geriatric Center Morale Scale (PGCMS)
A comprehensive psychometric guide to the Philadelphia Geriatric Center Morale Scale (PGCMS), detailing its theoretical...
Dr. Mohammed Looti•
Personality Assessment Dr. Mohammed Looti•
Entitlement (ENTL)
A comprehensive psychometric guide to the Psychological Entitlement Scale (PES; ENTL), a 9-item measurement tool...
Dr. Mohammed Looti•
Cross-Cultural Psychology Dr. Mohammed Looti•
Tolerance for Ambiguity Scale (TAS)
A comprehensive academic analysis of the Tolerance for Ambiguity Scale (TAS) developed by Herman et...
Dr. Mohammed Looti•
Consumer Psychology Dr. Mohammed Looti•
Entitativity of the Brand
The Entitativity of the Brand (ENTB) scale is a 5-item psychometric instrument measuring consumer perceptions...
Dr. Mohammed Looti•
Organizational Psychology Dr. Mohammed Looti•
Tolerance for Ambiguity
A comprehensive psychometric review of the 18-item Tolerance for Ambiguity Scale (Judge et al., 1999),...
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